The United NATIONS, Beyonce, droga5, ridley scott associates
World Humanitarian Day - "I Was Here" - Content Design
SERVICES
Animation Direction
Production
Art Direction
Immersive Content Design
BRIEF
Dirt Empire was invited by director Kenzo Digital, in partnership with UN's Office for the Coordination of Humanitarian Affairs, Droga5 and Ridley Scott & Associates, to produce and direct the animation for a performance in the UN General Assembly Hall. The goal, using Droga’s Thunderclap platform, was to reach one billion people with Beyonce’s U.N. performance.
Brazilian interactive studio SuperUber supervised all technology and engineering. It was the largest indoor compound curved screen ever created - a complex and sophisticated project. It was custom designed to mold to the inside of the General Assembly Hall. The screen spanned 224 ft X 46 ft (68m X 15m) and surrounded the audience with a 240 degree immersive projection. Ten synchronized and mapped projections covered the screen with 200,000 lumens, creating one continuous giant image
Our Team
Lead Creative Director
Kenzo Digital
Animation Written by
UN OCHA
Kenzo Digital
Bobo Do & Nicholas Rubin
Animation Direction
Bobo Do & Nicholas Rubin
Production Partners
Droga5
Ridley Scott Associates
SuperUber
Founding Fathers
Produced By
Alyssa St. Vincent
Jihye Ku
Nicholas Rubin
Post-Supervision
Ken Tanabe
Lead Animators
Bobo Do
Nicholas Rubin
Ken Tanabe
Drew Arnold
Neal Jonas
Eddy Moya
Peter Panton
@2023 Dirt Empire